AfricaCom: Procera Networks to speak about monetising data

by Clayton Vallabhan | November 17th, 2015

vasenProcera Networks has announced that Subscriber Experience Evangelist Thomas Vasen will present “Six Strategies to Monetise Data” as part of the New Revenue Streams track at AfricaCom in Cape Town, South Africa.

It will explore options for identifying new revenue opportunities for fixed and mobile operators beyond voice as well as partnerships, pricing and revenue sharing strategies to generate revenues from new services. Vasen’s presentation will dive into six different case studies that demonstrate how IP intelligence solutions can be used to create service offerings that enhance operator revenue, including:

Moving from minutes to bytes using service micro bundles with up-sell triggers; Basic OTT service packaging delivering “all you can eat” for a specific app, or apps, only (i.e. app restricted bytes such as Facebook-only or other popular apps); Co-operating with the OTT vendors to offer zero rating on sponsored data – separating traffic type (like music) and charging for this differently either by sponsoring it themselves or by the OTT supplier’ Multi-device packages – how to use multi device and the IoT trend to make more money, and other topics.

Procera’s solutions help broadband operators monitor, report and take action to monetise and improve the subscriber experience.

Currently, Procera is hosting a brief Mobile Broadband Quality Experience survey. With each response it will donate $1 to the non-profit organisation Charity: water, which supports efforts to bring clean and safe drinking water to people in developing nations, including Central Africa.

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