Al Madar TV commences live broadcasting from twofour54

by Staff Reporter | April 4th, 2013

Al Madar TV, a newly established private Iraqi satellite channel targeting Iraqi audiences, has begun broadcasting reportedly over the entire MENA region from twofour54 – Abu Dhabi, a Media Zone Authority company.

 twofour54 intaj has provided an HD and tapeless solution, that includes content acquisition, media asset management, post production, broadcast services and connectivity

Working with twofour54 intaj, and using its playout services, Al Madar TV will be airing a mix of original and acquired TV shows to viewers across the Middle East with an emphasis on family general entertainment genres in full HD quality. twofour54 intaj has provided an HD and tapeless solution, that includes content acquisition, media asset management, post production, broadcast services and connectivity.

Complementing existing news services currently broadcasting from Abu Dhabi, Al Madar TV is planning to expand soon into online broadcasting.

Zyad Al Darwish, General Manager of Al Madar TV said:  “This exciting addition to our network builds on Al Madar TV’s objective to engage Iraqi audiences in promoting Iraqi culture and artistic heritage around the world. We have chosen Abu Dhabi as our media base because of the high quality of production facilities, unmatched expertise and superior business-facilitation service, all of which made setting up operations in Abu Dhabi a rewarding, time-saving and smooth process.”

Noura Al Kaabi CEO of Media Zone Authority and twofour54 added: “We’d like to welcome Al Madar TV to Abu Dhabi. Al Madar TV will be a significant addition to the media eco-system here which now includes international channels Sky News Arabia, CNN and FOX International Channels that are all are producing content here for broadcast throughout the Arab world, North America, Europe, South America and Australia.”

Al Madar TV currently has an initial workforce of 60 employees, all located in Abu Dhabi.

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