AsiaSat unveils new brand identity at CABSAT

by Clayton Vallabhan | March 12th, 2015
William Wade, president and chief executive officer of AsiaSat

William Wade, president and chief executive officer of AsiaSat

AsiaSat has launched a new brand identity, logo and tagline at CABSAT 2015.

This initiative underscores AsiaSat’s renewed commitment to innovation and improvement to deliver services that best meet the changing needs of its customers and partners.

“AsiaSat has a proven history of excellence in the satellite communications industry. Over the past year, we have achieved several significant milestones – the addition of two new satellites AsiaSat 6 and AsiaSat 8 to our expanding fleet, successful transfer of customers on AsiaSat 3S to AsiaSat 7, commissioning of the AsiaSat 9 project, the expansion of our service capability at our Tai Po Earth Station and the announcement of new shareholders soon to come onboard, indicate this is the perfect time to refresh the look and feel of our brand,” said William Wade, President and Chief Executive Officer of AsiaSat.

“With the roll-out of this new brand identity, we take a big step forward in moving closer to the market and providing ever better services, and growing our partnership. Working along with our team of dedicated staff, through our new website and our expanding range of marketing and communications activities, we look forward to exchanging knowledge, sharing insights and information with our customers and partners more closely than ever before.”

AsiaSat’s new brand identity includes a new logo that symbolises energy and forward movement, also as a force pushing for improvement and reaching new horizons. The new tagline ‘Reaching Further, Bringing You Closer’ echoes the company’s tenacious desire to constantly improve its performance, while positioning AsiaSat as a dedicated and insightful partner who is proactive in engaging customers’ needs.

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