Etisalat and Thuraya launch ‘AnA Emirati’ package

by Clayton Vallabhan | December 28th, 2015

Bilal CCOEtisalat has announced its new ‘AnA Emarati’ mobile proposition – the first of its kind globally – offering Etisalat’s mobile post-paid customers a unique bundle of Thuraya Telecommunication’s satellite-enabled calling minutes and SMS from anywhere in the world.

The new mobile bundle is designed to meet the demands of adventure loving customers who spend their time outdoors in the desert or at sea. It provides them with a highly affordable alternate connectivity solution in remote locations, offering them the peace of mind of staying in touch with their family and friends.

Etisalat has partnered with Thuraya Telecommunications, allowing existing post-paid mobile customers to benefit from the satellite communication privilege.

Customers opting for the Ana Emarati mobile post-paid satellite bundles can continue placing both GSM and satellite calls using their same, existing mobile number and phone. They benefit from an additional free SIM card with the same number to be inserted in the satellite Hotspot device.

Khaled El Khouly, Chief Consumer Officer at Etisalat, said, “Etisalat has always been at the forefront in providing advanced and fast-speed connectivity across the UAE’s populated regions. Now, with our new integrated plan – the first in the world, and in partnership with Thuraya Telecommunications, we have the UAE’s adventure lovers covered or anyone else for that matter, when they head out in any location with limited GSM connectivity.

“Our new satellite bundles can be added on to any mobile post-paid consumer tariff plan. It lets customers transform their smartphones into satellite devices, allowing them to stay in touch with their friends and families while they are in remote locations,” he added.

To make a satellite call, users need to have a clear line of sight to the satellite, which means outdoor areas with no trees or obstacles. To subscribe to the new AnA Emarati mobile post-paid plans, customers need to visit any etisalat Business Centre or outlet.

Bilal El-Hamoui, Chief Commercial Officer at Thuraya Telecommunications Company, said, “This is a really creative and original approach, and we are pleased to work with Etisalat on the launch of the Thuraya SatSleeve Hotspot. The SatSleeve Hotspot is a creative and important new device for the consumer market that offers fast, simple connectivity on-the-move, in remote areas normally beyond the reach of smartphones, or in urban areas where terrestrial networks have become unavailable or unreliable. The innovative SatSleeve Hotspot also comes with an added safety feature: a programmable SOS button that works even if your smartphone isn’t connected. This convenient function lets customers call a predefined number of their choice in times of emergency.”

Customers need to insert one SIM into their mobile phone and the other SIM in the SatSleeve Hotspot device, which allows them to connect their mobile phones with the SatSleeve Hotspot through Wi-Fi. The user needs to download the SatSleeve Hotspot App on their iPhone or android device, open up the SatSleeve Hotspot App, which will search for the Thuraya Telecommunications network automatically. It then allows the customer to make a satellite call, send a satellite SMS or access the address book to look up a contact through the SatSleeve Hotspot App.

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