Eutelsat supports first Rai ultra-HD film

by Staff Reporter | April 15th, 2014

Roma, Napoli, Venezia… in un crescendo rossiniano”, a new documentary shot in ultra-HD/4KTV by Rai Strategie Tecnologiche in collaboration with Eutelsat, was given its first screening to industry experts and media in Rome on April 14. Directed by Lina Wertmüller, the documentary exploits the exceptional image quality of 4K to display the artistic and cultural heritage of Rome, Naples and Venice.

The shared objective of Italy’s public broadcaster and Eutelsat was to validate shooting and production technologies for the ground-breaking 4K standard that offers a definition four times higher than today’s HD TV and is poised to be the next stepchange in broadcast viewing.

Eutelsat announced that the documentary will be broadcast later this month through one of its ultra-HD satellite demonstration channels on EUTELSAT 10A using HEVC encoding.

Speaking at the screening in Rome, Eutelsat Italia CEO Renato Farina said: “Eutelsat is committed to sharing expertise and resources for the advancement of ultra-HD at every stage of the production and transmission chain. Since the launch in January 2013 of Europe’s first ultra-HD channel via a Eutelsat satellite, we have partnered with industry-leading players to support 4K. This collaboration with Rai underscores our strategy and adds to the growing library of exceptional content able to deliver an immersive experience to viewers.”

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