Modern Times Group (MTG), the international entertainment entity, has launched TV1 in Tanzania, marking the group’s second African free-TV channel. The channel is available through Tanzania’s digital terrestrial network, reaching up to 30% of the 48 million people in the country.
TV1 follows the 2008 launch of Viasat1 in Ghana, which has grown rapidly and is now the country’s second largest free TV channel with a 24% commercial share of viewing in the target audience group. The Ghanaian operation also reported its first quarterly profit in 2013. Four of MTG’s Viasat thematic pay-TV channel brands are also available on networks in Nigeria, Uganda, Kenya, Rwanda, Tanzania and Mozambique.
TV1 is a general entertainment channel with a mix of locally produced news and entertainment content, as well as international movies and TV series. The channel is focused on a broad, slightly female skewed, target audience of 15-49 year olds.
“We are proud to launch our second African free-TV channel. We are committed to further expanding our presence not just in Tanzania but also in other fast growing African countries and economies. We will bring viewers a wide range of local and international shows that will provide top quality entertainment for the whole family.”
Joseph Hundah, Executive Vice President of the Group’s African operations, adds: “TV1 is our second free-TV channel launch in Africa, and we have benefitted both from our experience of launching a channel in Ghana, and from our presence in Tanzania through our pay channels over the past few years. We have built everything from the ground up to ensure that we have the best possible local facilities, to provide the platform for future growth and, most important of all, to ensure that we deliver the most exciting, relevant and engaging TV experience for our audience.”