New satellite TV service offers 100% coverage to rural Malaysia

by Staff Reporter | August 13th, 2012

East Malaysia Astro regional manager Alison Lau showing the prepaid ‘Njoi’ cards introduced by Astro.

A satellite television service that is accessible throughout Sabah and Sarawak is gaining popularity in rural areas, as reported by the New Strait Times. Njoi, which was introduced by broadcast company Astro Malaysia Holdings Sdn Bhd earlier this year, offers viewers better payment options and choices.

Njoi requires a one-time payment of RM260 (S$104), which includes a set-top box, an outdoor unit satellite dish, a smart card, a remote control unit and installation fee. There are no monthly subscription fees

East Malaysia Astro regional manager Alison Lau said the service was an alternative for east Malaysians living in “blind spots” to to 17 television and 19 radio channels.

During a product briefing recently, she said blind spots could be found mainly in rural areas where terrestrial satellite television programmes were not accessible.

Instead the Direct-To-Home (DTH) satellite technology was used as it allowed 100% coverage throughout the country, she explained.

“Njoi requires a one-time payment of RM260 (S$104), which includes a set-top box, an outdoor unit satellite dish, a smart card, a remote control unit and installation fee. There are no monthly subscription fees.

“This is another reason for its popularity because it would be hard for rural people to pay subscription fees because of the location of their homes.”

To complement the service, a prepaid option called Prabayar Njoi was also provided for those who wanted more flexibility as it allowed access to additional premium channels, such as Mustika, Indo Pek and Dynasty.

Customers can have 15 days of access to the three packages after purchasing an Njoi prepaid card, valued at RM20 at any Astro retail outlets and authorised dealers.

“Prabayar Njoi lets subscribers to top-up viewing hours, which is convenient, as they can choose their preferences and it also accomodates their budget.”

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