Orange partners with Saudi Business Machines for ICT projects in KSA

by Staff Reporter | January 30th, 2013

(front seated L-R) Essam Al-Shiha, Vice President, Sales, Saudi Business Machines, Jean-Luc Lasnier, General Manager, Orange Business Services, MEA

Following on from the launch of a local company in Qatar earlier this month, Orange Business Services makes its next move to support the development of its Middle East and Africa growth strategy by signing a partnership with Saudi Business Machines Limited (SBM) in the Kingdom of Saudi Arabia.

Orange Business Services, through Orange Business Arabia LLC, its local Saudi Arabia operating company, and SBM, a leading systems integrator, has signed a business partnership agreement through which the two companies will cooperate as preferred partners on bids for major ICT projects in the Kingdom. The combination of the two brands, is expected to contribute toward the advancement of the ICT systems integration landscape in the Kingdom.

Orange Business Services and SBM will jointly identify and bid for major projects in the rapidly expanding ICT market and will address opportunities in strategic market segments like smart cities, security, healthcare and core services for the enterprise market.

As preferred partners, the companies will also contract each other’s services leveraging the strong domestic presence of SBM and the strong international coverage of Orange Business Services.

Orange has a focus on developing business in the Middle East and Africa region, with the inauguration of Orange Business Arabia in April 2012 and the Jan. 9 launch of its local company in Qatar.

Giorgio Heiman, Vice President, Global Solutions and Services, Emerging Markets & Indirect channels, Orange Business Services, commented:  “We are pleased to have signed our agreement with SBM, which will provide a solid foundation for achieving our strategic objectives and strengthen our respective positions in the domestic market in the Kingdom of Saudi Arabia. The new business partnership will provide us with a platform to address the growing local demand for telecommunication and information technology services.”

Essam Al-Shiha, Vice President, Sales, Saudi Business Machines, commented:  “We believe that our partnership with Orange Business Services will add a great value to our promotion and development of Information Communication Technology in building the future of the Kingdom of Saudi Arabia, and it will broaden our portfolio allowing us to continue to be the leading solutions provider to the people and industries of the Kingdom of Saudi Arabia.”

 

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