Viaccess-Orca, a specialist in protection and enhancement of content services, has announced that its innovative DEEP (Data Enrichment and Engagement Platform) solution won “Best Content Platform of the Year” at the 2013 ConnectedWorld TV Awards contest at IBC2013.
DEEP reportedly enhances TV viewing by creating an immersive viewing experience for end-users with automatically generated digital magazines on second-screen devices.
“IBC2013 was a new landmark for our Data Enrichment and Engagement Platform, and we’re delighted that it has been recognised as the best content platform of the year,” said François Moreau de Saint Martin, CEO at Viaccess-Orca.
“DEEP offers value to viewers during the entire content experience on the second screen, from the discovery process prior to watching TV content, through the interaction and engagement stage while viewing, and finally to the exploration phase once the programme is over. Not only does this provide users with a more engaging experience, but it also allows service providers to deliver targeted and contextual advertising content to viewers and increase their revenue streams.”
Through an intuitive user interface, DEEP enriches TV consumption by enabling users to explore thousands of unique and automatically created digital magazines about movies, TV shows, actors and topics related to the video inventory of content service providers. Unique functionalities of DEEP include an intuitive user interface, the ability to aggregate compelling metadata from a growing set of sources, and its use of semantic algorithms to extract relevant topics about and from content, as well as transform data into content by itself.