Yahlive has added African station Clouds TV International to its portfolio. Clouds TV joins Yahlive’s growing portfolio of channels broadcasting from the East Beam across the Levant, GCC and South West Asia, with immediate activation. With this addition, Yahlive aims to cater to the African communities, another key audience, and further drive success into 2015.
Focused on delivering entertainment programming to audiences across the African diaspora as well as lovers of world beat music, Clouds TV International will contribute to the continuing expansion of Yahlive’s geographical and viewer traction across the priority East Beam region.
The addition is also a demonstration of Yahlive’s ongoing commitment to cater to diverse cultures and interests, bringing on board the most in-demand entertainment channels.
Speaking about the addition, Sami Boustany, CEO of Yahlive, said: “We are delighted Clouds TV International has joined Yahlive’s fast growing satellite platform. We continue to select channel partners based on the quality of their programming, whilst serving our diverse and culturally rich viewers. As a result, the new addition is consistent with the company’s ongoing growth trajectory and in line with the East Beam’s strategic focus to meet the needs of regional audiences across the Middle East, North Africa and South West Asia.”
Joseph Kusaga, CEO of Clouds TV International, called the launch of Clouds TV International on Yahlive “the fulfillment of a vision we have had as an organisation for several years now to bring quality entertainment to the rapidly growing African diapora within the GCC”.
“Until now, there has been no broadcast medium targeting this demographic and I am proud to say today that Clouds TV International, with our partner Yahlive, is here to fill that void and to deliver the very best in programming from across the continent of Africa to our viewers and to deliver exceptional ROI for our advertisers and sponsors.”
Yahlive offers a mix of programmes for Farsi, Pashto, Dari and Kurdish-speaking audiences. The range of channels is part of the company’s commitment to offering and expanding its portfolio of channels, and to becoming the satellite television platform of choice for both broadcasters and viewers across the Middle East, North Africa and South West Asia region over the Yahsat satellite located at 52.5 degrees East.