Yahlive most popular satellite broadcaster for Farsi speakers

by Clayton Vallabhan | March 21st, 2016

Ammar-BaranboYahlive has revealed that the company is the most popular satellite broadcast provider for Farsi speaking viewers across the Middle East and South West Asia, according to a new research report published by international media, brands and communication advisory company, Ipsos Connect. The report found that not only does Yahlive enjoy the largest market share of satellite broadcasters in the Farsi-speaking community across markets, the company’s share is in fact growing, with customers proving extremely satisfied with and loyal to the programming provided.

The research found that based on the channels received, Yahlive’s market share increased from 20% to 34% between 2014 and 2015 amongst the wider Farsi-speaking population. This strong growth was further reflected with respect to satellite users, where Yahlive’s market share increased from 27% to 49% during the year within the Farsi-speaking community.

The report found that Farsi-speaking DTH viewer numbers in Tajikistan exceeded two million in 2015, while viewer numbers of exclusive Farsi-based terrestrial networks in Afghanistan and the UAE reached 8.94 million. Combined, the total number of viewers of Farsi content over DTH and Terrestrial Networks grew by approximately 45% between 2014 and 2015, from 26 million to over 37 million.

The research, which was based on a sample consisting of people aged 15 years and older, who are TV viewers (of free-to-air TV, pay TV and online TV viewers), and watch TV at least three days a week, found that the number of Farsi Direct To Home (DTH) viewers had risen across the sample region by a staggering 75% from 16 million in 2014 to 28 million in 2015.

Commenting on the latest research, Ammar Baranbo, Chief Operating Officer of Yahlive said, “Yahlive enjoys an impressive retention rate of 88% across Farsi-speaking communities who are found in multiple markets including Tajikistan, Afghanistan, Kurdistan, and the UAE. The show of loyalty for Yahlive programming is the highest in the industry, and this remarkable performance is directly linked to our efforts to deliver premium content that people want to watch time and again. The reliability of our broadcast also works in our favour with respect to winning followers as does our customer focus.”

Baranbo continued, “For a community limited by the relatively small number of terrestrial Farsi language channels, satellite broadcasters pick up much of the responsibility for providing truly differentiated and compelling viewing content, and this is an area in which Yahlive has proven to be especially effective and highly successful.”

The research by Ipsos Connect found that 54% of respondents who were asked why they had chosen Yahlive as their satellite broadcast provider within the Farsi community answered that it was because of the wider programme content available.

In undertaking the research, Ipsos Connect conducted quantitative research, using computer assisted telephone interviews (CATI). A well-structured Farsi questionnaire of approximately 10 minutes in length was utilised, and a total sample of 1201 successful interviews were included for the analysis in the report.

Yahlive, headquartered in Abu Dhabi in the United Arab Emirates, was launched in 2011 as a joint venture between the world leading satellite operator SES, and Yahsat a pioneering UAE-based satellite operator wholly owned by Mubadala, one of the leading Investment Arms of Abu Dhabi.

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